2020 Fashion and the South Korea's rise
2020 Fashion.
With each passing year, the definitions of fashion change. In 2019 one of the hits in fashion were clothes with a calmer appearance with pastel shades and various colors, but, current in 2020, the fashion has returned to clothes with few colors and few prints.
There are all kinds of changes in fashion, some will be in the clothes, others in the people who influenced this scenario. People stopped focusing on just one way to find your fashion and started to find new ways besides fashion shows. The music videos shows exactly what I'm talking about, young people identifying themself in the singers clothes and starting to wear their kind of clothes. For an example, the singer Billie Eilish made her clothing style a hit: baggy and long clothes with variant colors. By the way, when we search for her name, one of the first suggestions is "Billie Eilish clothes".
Pantone, color of the year.
South Korea's rise in fashion.
Since 2018, South Korean culture has become a huge success in the fashion world, because of aesthetics considered perfect in the public's view, and this fashion grows more and more. In 2019, one of the hits of the fashion world was its vibrant and calmer colors, more "soft" (like people call it). One of those responsible for the rise of this type of clothing was the known Kpop.
Boy With Luv (Feat. Halsey) of South Korea's group BTS was one of the first to showcase this aesthetic with vibrant and calm colors, and made this style of clothing a hit last year.
BTS - '(Boy With Luv) (feat. Halsey)' Official MV
IZ*ONE - VIOLETA CONCEPT PHOTOS
A year later, in 2020, the success in fashion are the tight clothes and black and white colors.
BTS - 'ON' Kinect Manifesto Film
(Jungkook, the center guy is wearing a black jacket, white T-shirt and a black pants)
EVERGLOW - DUN DUN MV
(Yiren, in the center is wearing a black dress and a black belt)
Expensive clothes
South Koreans invests a lot in beauty, from face products to clothes. But idols invests even more, since they are public figures. Clothes that idols wear are famous and make fans curious to know what brand that outfit is. There are Instagram profiles dedicated to showing the clothes that idols are wearing.
The obsession with the perfect visual.
One of the things that brought great visibility to South Korean aesthetics was how perfect idols are, with smooth skin, their skinny body and their symmetrical face. But everything has a cost, and that cost is the hours spent taking care of their beauty and doing extreme diets.
"Park Jimin, from BTS, is one of the idols who has suffered from eating disorders and talked about it during some lives. The idol revealed that he actually ate only one plate of real food for a week and that he trained to exhaustion to stay thin. The K-Pop "fans" in Korea punish the artists when they are outside the weight considered ideal in the country, stopping singing the fanchant the moment they appear or leaving them aside in the fansings." - Purebreak.
Beauty standard in South Korea are taken seriously, so much that some idols almost don't make their debut because their weight or even skin color. An example is Choi Seunghyun "T.O.P" of the group BIG BANG (the first K-pop group to hit outside South Korea) even though he is considered one of the best rappers in South Korea, but at the first test to join in the group , he was rejected because he was considered "fat".
They also have historical rejection with darker skin, since who had darker skin in South Korea were the ones who did a lot of work exposed to the sun, and whites were the ones who worked inside buildings isolated from natural light. With that, a generation of products for skin whitening appeared.
They have a very hard beauty standard, and because of that, many people in South Korea do facial surgeries to have a thin nose, a perfect jaw and big eyes. But, for a reason, when "fans" discovered that an idol made face surgeries, they critic this idol. Strange, no?
"Park Jimin, from BTS, is one of the idols who has suffered from eating disorders and talked about it during some lives. The idol revealed that he actually ate only one plate of real food for a week and that he trained to exhaustion to stay thin. The K-Pop "fans" in Korea punish the artists when they are outside the weight considered ideal in the country, stopping singing the fanchant the moment they appear or leaving them aside in the fansings." - Purebreak.
Beauty standard in South Korea are taken seriously, so much that some idols almost don't make their debut because their weight or even skin color. An example is Choi Seunghyun "T.O.P" of the group BIG BANG (the first K-pop group to hit outside South Korea) even though he is considered one of the best rappers in South Korea, but at the first test to join in the group , he was rejected because he was considered "fat".
They also have historical rejection with darker skin, since who had darker skin in South Korea were the ones who did a lot of work exposed to the sun, and whites were the ones who worked inside buildings isolated from natural light. With that, a generation of products for skin whitening appeared.
They have a very hard beauty standard, and because of that, many people in South Korea do facial surgeries to have a thin nose, a perfect jaw and big eyes. But, for a reason, when "fans" discovered that an idol made face surgeries, they critic this idol. Strange, no?
Skin care
There are many products that K-idols use. Korean products are so famous that if you search for "Skin care" on youtube, one of the suggestions is "Korean skin care".
They are generally easy to use products because they need to be used a lot while traveling by plane, when groups go make shows in other countries.
Common products used by K-idols:
PEACH & LILY Glass Skin Refining Serum
BLITHE Gold Apricot Serum
GLOW RECIPE Watermelon Glow Sleeping Mask
SON & PARK Beauty Water
TIME REVOLUTION The first treatment essence
Belif The true cream - aqua bomb
TC Candler
Every year, TC Candler makes a list of the most handsome and beautiful people of the year. In 2016, many South Korean idols appeared on the list, and in 2017, Kim Taehyung and Chou Tzuyu came in first place. So, Kim Taehyung was the most handsome guy and Chou Tzuyu, the most beautiful woman of the world in 2017.
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